MetroSEEQ

I read in couple of places about Menupages’ rumored acquisition.  Analysis of the buyer are detailed in the CNET article.  Here’s the short list in the order :

1. IAC/InterActiveCorp

2. AOL

3. Yahoo Local

4. Google

With IAC being the most likely candidate according to Compete.com

What’s puzzling to me is why IAC would sell Entertainment.com (the big coupon book) in the first place and now wanting to acquire Menupages?  True Menupages is very popular in NYC, but does it have a strong influence outside of it?  Maybe it’s just geo play?