MetroSEEQ

A friend of mine sent me an article on Reuters yesterday about how in the economic downtown, 67% plan for coupon use.

It’s a long article with lots of numbers, here it is i more readible form:

ICOM Survey breakdown: www.i-com.com

Age

18-34 yr old - 71%

35-54 yr old - 68%

55+              - 63%

Geography

Midwest - 70%

West - 69%

North East - 64%

South - 62%

Annual Income

<50K - 68%

>50K - 67%

Coupon Technology

58% of consumers responding to the ICOM survey see their coupon use increasing if they could download a coupon from
the Internet and have it automatically connected to an electronically swiped frequent shopper card.

> 77% of consumers in the 18-34 age group said they are much
more likely or somewhat more likely to use coupons if given access to this
paperless technology

63% in the 34-54 age group
47% in the 55+ age group

Conclusion: Everyone likes a good deal